GTM & Google Analytics Expert – Ongoing Tracking & Analytics Support

We're looking for a tracking and analytics specialist to own our GTM stack and GA4 reporting on an ongoing basis.

Responsibilities:

- Refactor and optimize our existing GTM setup (client-side and server-side)

- Stand up and manage server-side tagging via Stape

- Implement and maintain conversion pixels across ad platforms (Meta, Google , LinkedIn, etc.)

- Build event triggers in GTM and define hardcoded data layer event specs for our dev team

- Serve as the point person for adding and updating tracking tags as needs evolve

- Own QA and validation for all tracking implementations

- Build GA4 reports and dashboards for the marketing team

Requirements:

- Expert-level Google Tag Manager (client-side and server-side)

- Hands-on Stape experience

- Strong GA4 knowledge — events, conversions, custom dimensions, reporting

- Experience writing data layer specs for development teams

- Familiarity with Meta CAPI, Google tags, and other ad platform pixels

- Detail-oriented QA process using GTM Preview, DebugView, etc.

- Ability to build clean reports for non-technical marketing stakeholders

Please share relevant project examples and note your Stape experience when applying.