Senior Digital CRM Manager – iGaming

Job Description:

• Own the end-to-end digital CRM and lifecycle strategy, from framework design to performance impact.
• Design and evolve customer journeys, segmentation logic, automation, and personalisation.
• Drive strategic use of modern CRM platforms, data, analytics, and emerging lifecycle tools.
• Translate Southeast Asian customer behaviour and insights into scalable CRM strategies.
• Define CRM KPIs and take ownership of outcomes across retention, engagement, and LTV.
• Partner closely with Product, BI, and Marketing to align CRM initiatives with growth objectives.

Requirements:

• Minimum 4 years of experience in Digital CRM / Lifecycle roles within digital-first environments.
• Demonstrated track record of building, restructuring, or scaling CRM setups.
• Strategic mindset with the ability to introduce new ideas, frameworks, and approaches.
• Still hands-on with CRM platforms, automation, and data when needed.
• Strong analytical and commercial thinking.
• Practical experience working with Southeast Asian markets.
• Fluent English.

Benefits:

• Flexible working arrangements