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Senior Media Planner – Integrated
Job Description:
- Analyze performance data to guide cross-channel budget allocation and optimize media investment across the funnel
- Support development and execution of integrated full-funnel media strategies aligned to client goals and customer journey stages
- Drive strategic planning across Paid Search, Paid Social, and Programmatic channels including Display, Video, CTV, OTT, Audio, and DOOH
- Partner with activation, creative, and analytics teams for aligned strategy and campaign execution
- Develop recommendations across media mix, audience targeting, creative strategy, KPIs, and measurement frameworks
- Identify growth opportunities, emerging trends, competitive shifts, and whitespace
- Steward paid media budgets through planning, reallocations, optimization, incremental investment scenarios, and monthly reconciliation
- Conduct audience research, competitive analysis, and market intelligence using Pathmatics, GWI, Resonate, and platform insights
- Monitor pacing, performance trends, and optimization opportunities
- Review channel recommendations against holistic media strategy and client objectives
- Lead testing and learning initiatives across channels
- Develop and contribute to RFPs with channel teams
- Deliver strategic insights, performance updates, and recommendations through client presentations, reports, planning documents, and business reviews
- Partner with Director- and VP-level client stakeholders alongside Client Strategy leadership
- Build expertise in client industries, omni-channel retail dynamics, seasonal trends, and consumer behavior
- Stay current on emerging media platforms, industry trends, and best practices
- Develop cross-channel performance forecasts to inform investment decisions, business planning, and growth opportunities
Requirements:
- 3–5 years of experience in paid media advertising, media planning, or digital strategy within an agency or marketing environment
- Multi-channel expertise across Paid Search, Paid Social, and/or Programmatic platforms including Google , YouTube, Meta, TikTok, Snapchat, DV360, or similar platforms
- Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and performance objectives
- Strong understanding of full-funnel digital media strategy, including media planning methodologies, audience strategy, and performance measurement across the customer journey
- Expertise managing multiple workstreams and planning deliverables across complex client accounts
- Expertise with media spend management, pacing, reconciliation, and forecasting
- Experience supporting cross-channel media strategies across brand and performance campaigns
- Experience partnering with analytics teams on tracking implementation, reporting frameworks, and dashboard development
- Familiarity with attribution methodologies and measurement frameworks
- Strong analytical and problem-solving skills with exceptional attention to detail
- Proficiency in Google Workspace tools including Google Sheets, Google Docs, Google Slides, and media reporting platforms
- Experience presenting recommendations and insights directly to clients
- Strong organizational, time management, and project management capabilities
- Ability to manage multiple projects and priorities in a fast-paced environment
- Experience mentoring junior team members, reviewing work, and/or providing guidance across planning deliverables
- Bachelor’s degree in Marketing, Communications, Business, or related field
- Ideally with annual client budgets above $10M
- Experience supporting cross-channel media strategies ideally within omni-channel retail, ecommerce, and/or ISP/telco environments
Benefits:
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits